You DON'T pay for a print at home (one off match) ticket, though, do you? There's no charge.
The £5 in the case discussed here, is an admin fee to de-activate a season ticket card, and produce a match day ticket in its place.
I wouldn't imagine so. Any discussion of the medium by which the bar-code is scanned, is a red herring to this discussion.
If you were buying a one-off print at home ticket, they wouldn't give a toss whether you printed it, or tried to scan your phone, or probably (off the record at least) if...
I'm going to clarify a slight detail here (not that I think it makes any technical difference) in that it was the pdf displayed on an iPad that I scanned.
The stewards didn't comments at all.
(I did actually have the printed ticket with me, but it had got crumpled up massively, so I decided to...
It isn't really.
This is possible at the Amex. I've done it (scanned the bar code on my phone, rather than printing the ticket) myself.
The technology is absolutely NOT the issue, here.
Sadly, I'd suggest that you both assume wrong. My reading of Insider post is that the reprint facility, collected at the stadium in person, is purely for the "I've misplaced my ST card and want to get into the game, please" scenario.
But this IS exactly the scheme that the Albion had in place, before the ticketing software changed. Of course it only became active in the event of a sell out so was not fully used.
Here's a simple analogy.
I walk into Tesco, where they are selling individual cans of Coke for 70p, and cases of 12, at £3.60 - just 30p per can.
If I buy a case, ignore the bit on the box that says 'Not for individual resale' and sell a few on outside the doors for 40p each, would Tesco be...
The 'issue' if you choose to see it as one (I don't personally) is that the non-season ticket holder is getting a ticket for the pro-rata ST price, plus £1.50, which is still a fair bit lower than the one-off match ticket price.