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The John Lewis Partnership is employee owned, and look after the little people as well as any large company in the country.

Good GRIEF. Radio ads destroy your very soul. Excruciating. If TalkSport, for example, wasn't full of utterly inane sh1t, fronted by self-promoting semi-literate arsewipes, and pathetic embarrassing callers, I STILL couldn't listen to it, because of the adverts.

Haha. that would be quite funny. On the whole, I don't really notice TV ads, to be honest. I'll make a cup of tea, or be looking at my iPad or whatever, if I can't fast forward them. RADIO ads on the other hand, I find UTTERLY unbearable. Literally unbearable. I can not listen to any commercial...

Well, don't get me wrong - I have no desire to watch these (or any other) ads over and over again, and they will accordingly get the X32 treatment like all others. In the relative CONTEXT of the adverts we are about to get bombarded with for the next 7 weeks, the JL are pretty much peerless. As...

Me too.

Sorry :down: I'd buy you a pint to apologise, if you weren't such a LET DOWN...

Really? Are you trying to tell me that a £20 telescope from John Lewis isn't capable of zooming in crystal clear to a tiny crater on the moon? That an old man can't really live on the moon by himself, with no air or food? And that you can't really float presents to the moon with a few balloons...

Absolutely.

Quite right. They should have kept it realistic like the penguin who lived with the kid, or the snowman who went shopping for his missus.

I don't think there's anything to suggest that in the ad. I guess its loose enough that you are allowed to invent your own narrative though.