So can you clarify - is he ACTUALLY suggesting he'll sell his shares at a pound a pop, or is he 'giving away' chunks of his holding to a selected group of fans, for a token £1?
Surely nobody (who wasn't already intending to) will buy the book, just to get the share form? Somebody will scan it and post it here for anyone to run off a copy. After all, even people who actually have the physical book, are going to copy the relevant page rather than cut it out, surely?