The row of terraced houses adjacent to the 'monstrosity'. I always remember a proud householder cutting his tiny, immaculate front lawn with a pair of scissors!
Sorry Hans, having lived in Steyning and having had to pass that monstrosity every day for years, it was always known as Shoreham cement works - may have been a local thing though. I suppose it's the same as people from Sussex always refer to the Palace pier, not Brighton.