Quite. Huddersfield & Bradford both had in the region of 10,000 empty seats per game before they started this sort of thing. It's a calculated gamble though. Huddersfield's chairman obviously feels it's one worth doing if he can fill the stadium (an act which might, in itself, help inspire the...
Bradford City do similar, hence they're getting crowds of 18,000+ in League One. Some enlightened chairmen up there, although I appreciate it's a case of needs must for both sides after crowds had stagnated before these offers. Huddersfield's is relatively new, but Bradford have done something...