Imagine all their writers, sat around the office, desperately racking their brains.
"Bunch of Roo-sers?"
"Nah, we use 'Roo' every other day of the week even though nobody's ever, ever called him that, not once".
"Roy'll Abdication? Roy'll Wave (Goodbye)?"
"Better"
"Volca-noooooooooooo!"...