Can't help feeling they're setting themselves up to fail if this goes through. Echoes of previous non-league clubs in Sussex who've changed their names in an effort to advance. They've almost always realised in the end that there simply wasn't the appetite for it, even back in the days when...
Silly boys.
Given the FA's previous reluctance, why would they change their mind? I don't see what it's meant to achieve. People in Brighton & Hove aren't suddenly going to think "Ooooh, you know what I fancy? A trip to Brighton City FC. I'd never have gone before, when they were scruffy...