Of course it lies with the individual: I wouldn't suggest otherwise. And as you say, the betting shop would have been an option before. But some individuals seem incapable of knowing when to stop, and while that's still their own fault, the temptation of being able to spank £100 up the wall at...
I'd be interested to know whether the likes of Gamblers Anonymous have reported significant rise in customers since online betting first arrived on scene.
No doubt most gamblers manage their accounts sensibly. But presumably there are still plenty of addictive personalities out there who find...
I presume there is a significant financial contribution from SkyBet involved here, given that the media release suggests users will be able to place their matchday bets even faster now...