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Presumably the research has been done to suggest it will have a high occupancy rate. At a guess, the two universities will provide plenty of business, be they parents visiting offspring, would-be-students on research trips, visiting staff and so on. As will other local employers like Southern...

So, what would be the point of the plan then, if it's not going to make the club any profit? I'd like to know why on earth they'd go to the trouble and expense of building it if that's the case?

I don't understand the negativity on this. Those suggesting it's a bad idea clearly don't understand the hotel & conferencing business. They built a Premier Inn in the middle of the industrial estate in Burgess Hill a couple of years ago. Seemed like a mad place to build a hotel. Half an hour...