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It probably is, only it will have a name like the Nike AstraStratus FutureVISIONplus Crystal iBall DBXm4, so unless you actually examined the box closely, you'd probably just have thought it was another pair of horrendously over-priced uber-bollocks dayglo green football slippers of the type...

Well I would have done, but regrettably my many talents don't include clairvoyance, and given that I wrote that post in February 2012, you'll forgive me for not anticipating the installation of the Giant Jake :D

Owned by Brighton & Hove Albion Football Club. Amex have merely paid to have their name on the side and on the associated branding. So long as the agreed level of Amex branding is on the exterior, then the Albion should be able to do what they bloody like with the rest.

Nobody's saying take the Amex livery down though, just that it would be good to have more Albion related branding. It's not as though it would be competing for attention with Amex, it's hardly akin to sticking Visa or Mastercard all around the stand. And in terms of the planning- there's a...

The hell with American Express (though thanks for the money), what the stadium badly needs is more Albion branding, not more advertising for a credit card company. Go to (say) Derby & it's unmistakeably their home, giant banners of their players all over the place. Pass the Amex in a flash &...