Yeah we used the bar all the time before, such a shame! Our entrance into the concourse is right next to the doors up to the bar, so always ask the bouncers how many are in each game.... Sadly I think you could be correct and the club clearly have alternative motives so will run it at a loss...
For all you saying it should be an adults only bar - there is already one of those! Also pubs and restaurants make much more profit selling soft drinks than they do selling pints of beer!
As people are hinting there must be another motive here as last season it was full every game with plenty...