We do travel to most but in terms of booking, we book when we know we've got match tickets which is about a month before. In the good old days you could book advance tickets three months prior to a game but too many get rearranged now.
That said, this year has been pretty dire for train travel...
£200? We went via Doncaster and cost from KX was about £55. Add in about £12 for the return to KX on Thameslink. That said, I agree trains direct to Leeds were a lot more.
Has anyone said it wasn't. Standard economics, supply and demand.
Fact is, charge more for the bigger games and less for the unattractive ones and it evens itself out.