D'oh! Was in Sainsbury (West Hove) yesterday and no sign of such tastiness... they DID have a member of staff just about to try breaking a world record for Sport Relief... the most number of strawberries dunked in chocolate in a minute (51 or so IIRC). Not sure what that particular "challenge"...
Waitrose do a wholemeal hot cross bun that I think is incredible... works so well. Nice and soft too...but then find that their hot cross buns last better, staying fresher, than other makes. Easter Eggs on the other hand, seem overpriced rip-offs...the volume of chocolate v price never stacks up...