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I guess there's always the sex tape option.. guaranteed um, coverage! :-)

I would have a/cs on twitter, pinterest, instagram etc, if only to stop someone cyberjacking your brand name.. selective cross hashtagging with popular events could draw people to your site.. eg- " #Sochi (re winter Olympics) the best deal on xyz, at #mycompany..."

add links from twitter, with #hashtags to specific products or company name etc.. for me, a personal recomendation weighs far heavier than google