Giving or selling a ticket to a mate, or loaning your season ticket to a mate of you can’t get to a game, should be allowed provided they are a member and can prove that on the gate.
No one (home or away) should be allowed to give or sell a ticket to someone who is not authorised/permitted to...
There a difference between giving your mate a ticket if you can’t go and putting it up for auction/lottery. Quite how that is policed I have no idea, other than stop unofficial transfers happening altogether. So if there is an infrastructure in place to facilitate exchanges then happy days.