When you're working in Malaysia for a couple of days and the talk turns to football (they are all EPL mad), they ask you what team you support and when they hear it's the Albion they are genuinely interested and knowledgeable (they all support one of Liverpool, MU or Chelsea though)
Completely. Being belted out on the concourse and pitch after the Wigan game, at Wolves as we exited the ground and also at Norwich when we were 2 down in particular for me. Spine-tingling.