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Agree with that, but that doesn't mean Hudds are 'putting us to shame' - they're doing what economically works for them

Who are they putting to shame exactly ? BHA can only match those kind of prices by Tony coughing up more of his personal cash whilst we're not PL or by cutting players wages massively.

It's about proportionate with, say, housing costs between Brighton and Huddersfield, so taking into account the competition locally etc it sounds pretty comparable with what we have anyway from a relative COL perspective