Can't see that working to be honest - would be carnage at the stations with queues for tickets and to get through the barriers. Wasn't the travel-included element part of the deal to allow the ground to be built at Falmer anyway ?
True...this could change at some point though if we start to get closer to capacity - would need to buy early to be sure of getting a ticket. If (big if) we go up, will be fascinating to see what this does to attendances including nos of STHs.
As pastafarian suggests, could be some merit in...
Walk-up prices need to be lower, but not to the point where they discourage STH from renewing (£20 would be too close to averaged ST cost) - but over £40 is too steep at this level, even with travel included. More dynamic pricing should be used I reckon - if, a few days before the game, there...