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Yes maybe I should revisit my assumption. Although I would argue against our ticket money being a drop in the ocean. In the last set of accounts 14/15 We contributed £9.8m in ticket money to the club plus £1.2m in retail purchases. The overall loss was £10.4m which was covered by TB.

In numerical terms yes, but relative to income, I would hazard a guess full price STH's are paying a lot more!