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Yes. I just downloaded a 'free' track via my Google Play account and dragged it into Itunes and it successfully plays :)

You can install the Google Play Music App.... it's free :) https://itunes.apple.com/gb/app/google-play-music/id691797987?mt=8 Associate it to a Google Play Account..then you can play tracks from Google cloud or download them onto your device and listen through the app. Or purchase the music...