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Spoof kit now a collectors item. Paddy Power will be looking at other shirt sponsorship deals.

As exclusively revealed by Clapham Gull :) Paddy Power have paid Huddesfield NOT to put a Gambling logo on their shirts. Genius

There is a theory doing the rounds that Paddy Power are against gambling companies advertising on football shirts and have done this to start a debate. Or put it another way, Paddy Power want to put across an "ethical image" (which will come in a bit) after they have grabbed your attention...

Not a joke, but a disruptive marketing stunt. Huddersfield getting on the back pages etc... for a few weeks. Clever..... 1151804236080005120

It's a clever publicity stunt for Paddy Power and Huddersfield get a few quid, It will also get forgotten very quickly. It reminds me of the stunt Iceland pulled last year. They also have very clever PR, but arguably not as clever as Greggs. Iceland took a Greenpeace film and turned it into...