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Albion had c£50m + worth of signings in their starting line up.

Sure. What changes would you have made to the ticketing, attitude and advertising and the strategy for opening up the ground that would have dramatically increased tickets sold ?

They did though ? It was £6 for u18s which is pretty decent, they made a big deal of it in emails to all fans on their database and all sorts of other promotion. But at end of the day , its the League Cup. And its Southampton. So all a bit humdrum. As it turned out.

The tickets were £12 and £6 only for kids. Non league teams sometimes charge more. Its still a school holiday/night. If demand warranted it they would have opened more of the ground. Albion still had over £50m of signings on the pitch at one point and Southampton had a strong side out. There...

Yes. Prices went up from the pre-match £12 at 9am yesterday.