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They are entering a market dominated by the product of the Thatcher era spending a huge amount of shareholders money on battle they will lose, money that could be better spent. Still i guess with Jake Humphrey fronting the prem league coverage for them that is really going to pull in the punters.

You have more to worry about with all the money they are spunking on bt sport, im not sure what they are going to do that's so different from others that have failed, espn failed even with all the backing they have and had less than a 1 million paying subscribers.BT have even taken 10-year lease...

No LLU service providers use their own equipment in the exchange http://www.samknows.com/broadband/exchange_search