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the culture is football starting at 3pm. well mostly. the business are you're thinking is TV rights. it's not changing the culture if the business changes to allow 3pm showing. the arguments for keeping it a disappearing and again to point out the EPL wanted to change in the last round of...

just because they might be allowed to show games at 3pm, wouldn't assume they'll have blanket coverage of every game. more likely to just have the Big Match on main TV channel, with a selection of others spread across different subscription services. then everyone can complain about how much...

it not the Premier League rule to decide, the rule is there to protect the lower leagues. the EFL are happy to lift the restriction. therefore we'll probably see the this lifted once everyone agrees.