probably some, Sky have given the Premier League a lot of razmataz and added alot to their profile. thats why i'd expect talk of ditching Sky to be just talk, they'd use it to drive a harder bargin from Sky.
there's another angle, PL dont have any means to deliver their own platform or pay...
the strongest argument was top tier on TV would affect people going along to lower tiers. football imposed the restriction, Sky etc go along because a restricted market seems beneficial. they'll happily sell you all you can watch or a match by match options, which will still cost more than a...