Why should it be encouraged to throw money about? Clubs then spend big on enticing the better players to sign for them and paying them huge salaries as an incentive and then it's the ordinary fan who bares the brunt of it with rising season ticket prices and other goods.
Big season i guess coming up for FFP around Xmas time. I reckon this is just the tip of the iceberg while clubs like Blackburn,Forest,Bolton etc try and find ways to avoid sanctions.