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But surely the alternative is No Sales At all and the price stays the same all year round... The only problem I see is that I don't think it can be policed..you can enforce it on these big six but what about the smaller retailers like vokins will you be more likely to buy from them as they have...

"Six High Street furniture and carpet retailers have been accused of misleading their customers with fake prices. The Office of Fair Trading (OFT) said the stores had all advertised price cuts which were not genuine. In particular, they advertised reductions from previously higher prices...