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Don't know if it was ever mentioned that the club added this to their site: https://www.brightonandhovealbion.com/shop/brand-protection/

Unfortunately, they were trading off the back of the club's name - mentioning them on the website (and in metadata). There is nothing to stop you producing T-shirts with, say, the word "Albion" on them or with Seagulls on the front - just as the guys at TSLR do, in fact - but don't be daft and...

Would be a shame if the graphic file leaked too, of course...

If you don't protect your image rights and trademarks against the small guys, I guess it can soon escalate. And club needs to be seen to be doing the right thing by its partners (Amex, Nike etc) too. Teegulls needed to be more subtle, like TSLR. Name was risky and mentioning the club (and...

Assume they've had to burn remaining stock. Shame.