What is driving it? High net worth people or TV revenue going up, or both? Its not crowds as we are the best supported in the division and we get between 22,000 to 30,000 and that doesnt pay for this sort of budget
£10 Million for a second division striker. There must be some wealthy lower league owners with the money changing hands. As long as its not the palace model of borrowing and then going bust if it doesnt work out then fine.