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I suspect secondary market prices for the Amex have risen over the last 5 months. The quality of football on offer has gone up a few notches ;). Borne out also by the perennial empty seats in ESL and NS disappearing.

For me, it’s the same with Viagogo and the touts/bots buying up tickets for them, I just don’t want to see third parties illegally profit. Or block individuals getting a chance through legit club means. I would imagine that at OT, Anfield and the Emirates there are swathes of s/t seats where...

It's got to be the only way to beat this. I wonder what they'll do about guest tickets with season tickets. Some might be abusing that too.

All guessing, that may be part of it. I can't be anything more sinister than that, the outcry on data breaches and human rights would be huge .... Cambridge Analytica. With analysis of that data. Plus, technology to look for patterns of buying. Looking at Iridium's statements and to...

Is it in reverse? With all digital tickets on phones, a club could see where multiple phones (actual attendees) are using particular seats. A club can then work backwards to the original season ticket or membership acquiring those tickets.

The club’s actions for that, indicate that it was something they’d been investigating for some time. After years of being crap in the EPL Arsenal strung some wins together and hey presto their plastics bought tickets all around the Amex for the NYE game. Revealing a secondary market to the club?