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I love the drama of their broadcasts though. When a club’s dined nearly at the top table in Europe, then become a mediocre club making huge contract blunders, the pain seems far worse than our downs over the years in the lower leagues. Expectations.

Brighton and Hove Albion have a Championship cost base of £60m. That’s a fact from their published accounts. Championship clubs without parachute income simply don’t generate anywhere near that sum in income. Despite the best efforts of TB and PB ... just £29m was the best we could manage...

No. I’ve been supporting the Albion since 1976 and believe that we need to up the ante on wages simply to attract some better players in key positions, to give us a chance of making mid table, whilst playing far more attractive football. I don’t care if we never make the top 7, I suspect that...

Are Watford, Leicester, Stains in financial trouble or taking a risky financial path? No. Love or hate it, market forces will prevail. If the Albion alone act by refusing to pay the going rate, sooner rather than later, we’ll drop a division simply due to inferior players. Very nicely...

Agreed. We have to lift the £50k weekly wages ceiling.

That would be amazing. But the club have £110m from TV, so say £60m is available for fees, we also invest in proven quality. For every Sanchez, there are several doable deals done for players such as Maddison, Pereyra.

Spot on. We’ve seen what happens (season 2018/19) when a RB relentlessly ploughs forward, leaving a huge gap behind for LW’s to take us apart.

We played the numbers game last summer on ‘value’ and ‘prospects’, then had a pretty shite season. Time for a different approach, to spend circa £60m on just a few first team ready, proven players.