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And a club the Albion's size is now a large business with 270 employees and £140m of income. Long gone are the days of a club owner, company secretary and football manager running the show. There are so many responsibilties and tasks, that further division of senior duties is inevitable.

What a coup for the club. Football writers rave about his work, where previously they’d bitched about all his predecessors at the FA. The results are there for all to see with the unprecedented success of all non-senior age groups.