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El Presidente, please may I ask you questions, you might have the answers to: How much do you estimate Amex pay us a season at the moment, for everything? Then, how much might that be if we are in the PL? The exposure of their brand name in football circles will multiply.

Agree with the positions you mention as needing strengthening, but I would add wide players on both wings needed. PL full backs have immense pace, so Skalak and Murphy I think won't get any joy. AK is class and March can step up, but I'd like to see new wide men to join them in the squad.

They got £100m in season one. The £70m is their future seasons parachute monies once they go down, which they will be. So spread over four more years,

Let's assume we stay up season after season. TB and PB will plan for no less. Palace, Bournemouth, Burnley, WBA and Stoke are no bigger than us thesedays, and if they can do it, so can we. Then £100m every season and growing, extra £m's for live TV appearances and final league position. Plus...