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That's in Spring 2016, and out of the c. 3,000 1901Club members, many will shirley not renew. Quite a few I know were Brightonian TV 'fans' of Chelsea and the usual PL suspects with no previous affinity to the Albion.

:Thumbsup: that's the point. Many thousand won't keep their s/t going just for the sake of it. And with any business model, many x % off income in season 2015/16, would give a more marked % effect on loss/profit. Hopefully TB and PB are fully aware, watching this closely and take action.

Wow, that FOI answer is enlightening and will give a benchmark to true attendances after then. This season (home results, style of play and January 2015 signings) I think will be highly significant as to whether the wavering s/t holders will continue to keep coughing up c. £550 on a s/t and...