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Or a football club's press officer / commercial director? As football gets bigger and bigger, it also gets more political and media-savvy, with sound-bites issued to keep the fans happy.

A sports financial analyst on Radio5 a few months back, said that each time ManU, Arsenal, LFC, RealM, Barca, Spurs etc leak/announce these figures, they can be taken with a huge pinch of salt. There is much exaggerating / stretching to the limit that goes on, re kit deals and main sponsor...