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pretty much all the network is BT(Openreach) talktalk, sky etc all use it but DON'T pay for the investment cost only usage.

Plusnet is a BT company. Price hike is due to BT having to invest more in the infrastructure - something which all the BB providers DON'T have to do. The football and phones are all about competing with SKY which if it does not successfully compete it dies, and Murdoch will have it all.