Or maybe it was due to the fact that they knew we had a bloody good team with a decent chance of winning the thing.
A good run in a world competition would guarantee some good ratings.
A quick google search unearthed this link following the quarter-final success...
Well that's a load of old bollocks isn't it.
The BBC have made a concerted effort to drum up some enthusiasm for women's football, because it gives them some sports coverage which might be worth having.
Nothing to do with political correctness.