They don't.
I know winning the final is great, but if I had the choice between guaranteed 2nd or guaranteed final win (but without the foresight), I'd choose 2nd, because I just don't want to go through the stress of a PO final.
Because BBasic asked "How close to the truth are they about us being near the FFP limit?" and you replied "Loss of £25m", as if that's an FFP loss, and as if we're close.
Your link doesn't work.
Because you think we made an FFP loss of £25m, which isn't true.
Not.
Where can you have got this figure from? We may have made that loss, but that's before FFP deductions are made (eg, money spent on training ground doesn't count). We haven't made a £25m FFP loss.
Indeed. We have higher attendances than them, and I imagine we have higher ticket prices than them. And probably more money from our sponsorship deals.