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Clubs do have ceilings due to a number of things, particularly the finances available and the team that's been signed and taking up those finances, and to be fair to Gus, we had hit our ceiling. Fortunately Mr Bloom knew this too, so he raised the ceiling by firing Gus.

The reason we've been able to see quality football and our team in the top half of the table is because Mr Bloom has been willing to spend £10 million on us every year. He doesn't want to do that, so our current position is unsustainable. We need to get promoted tp balance the books. There's a...