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Hit a ceiling...and sacked.

One of the regular aspects in these first episodes is the kind of 'Lord of the Flies' approach to singling out a perceived weakling and ganging up on them. Sometimes it works, and they are the sacrificial lamb in an early episode. Sometimes it doesn't when they are consistently on the winning...

You knew from the second one of the idiots uttered the words 'Just cross out the word organic' that no one in their right minds was going to buy their burgers, and the task was doomed to miserable failure. One of the great Apprentice moments.