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Absolutely no reason why the club couldn't cut a deal with JD Sports who have an outlet in Churchill Square and in both Gatwick terminals. Maybe offer Brighton's tens of thousands of foreign students a 10% discount or something? It's a win-win shirley? I guess the car boot level pop-up in...

Just can't help but compare and contrast with, say, Munich where I stumbled across about half a dozen small but strategically-placed outlets CRAMMED with everything from Bayern dog bowls to Bayern lederhosen. Just seems to me that we've barely scratched the surface of the marketing possibilities...

That's the thing about it, the Albion is a Sussex-wide side, not everybody is able make it to the Amex or fancies online shopping. Maybe time to sell smarter and make Albion goods more available countywide. Last time I looked (and I'll look again tomorrow) you could buy a Palace top at Gatwick...

Not a shop as such, but there's a BHAFC pop-up stall in Churchill Square. Seems to be generating quite a bit of interest. Next stop a short term lease shop there, see how it goes?