In the original presentation pack, there was definitely a mock-up of a web page where licences could be traded as a commodity. Will try and dig it out later, unless somebody beats me to it.
The licences were indeed heavily touted at the compulsory-attendance presentations for prospective regular season ticket purchasers. Remember thinking at the time that it was a bit iffy that they handed over the bit of the presentation concerned with the licences to a super-slick Aussie bloke...