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Don't care about all that stuff. On a human, personal level, he's surpassed corporate expectations and directly connected with the fans. Give the bloke credit where it's due. He could hardly have done more. IMHO, like.

IMHO the bloke has fully bought into the club's ethos, has toned down the 'customer' CorporateSpeak and appears to realise just how much the club means to the local community. By his actions over a quite considerable period of time now, he has indeed been a credit to the club. :clap2: