Maybe the club could plug the deal a bit more in big bold letters. Because it is a very decent deal when the price of a pie alone is £4.10 and the price of a pint of Kronie in town is usually considerably more than the difference between £7.50 and £4.10. Mind you, many of the till-tenders ring...
Folks feel compelled to fill their fat faces at football, so the club would undoubtedly sell more and make more money. So fair play for (at least for now) electing to stock quality local produce for local people.