I don't disagree with you there, but there is also a difference between choosing not to buy someone and not being able to afford someone, based on good financial management and considering all aspects of the business.
We were, we had significant issues with annual losses and FFP, plus the need to bolster other areas of the squad. My point is it's very easy to say we should've signed X, Y or Z after the event but at the time you're trying to balance the books, build a squad and pay for ongoing stadia costs, it...
This type of "with the benefit of hindsight" story really grips my sh1t, no we didn't bid any more because at the time we were fighting for our financial lives.