My point though is that County Cricket Clubs aren't awash with cash and many are financially at risk, threrefore if T20, big bash, etc draw such large crowds and gain larger TV revenues I guess they have to follow this to survive.
Having witnessed many league matches, with a handful of people, I'd say that this revenue is essential and not desirable, if you want a County club to remian solvent. Whether people wathc the match or not isn't relevant to many, I go to F1, Horse Racing, etc and don't always pay full attention...