Simple explanation "Click bait", he sat in a bar, alone, thinking of how to ignite the passions of the Albion fan base and hit the "BINGO" button, come on everyone, leave him be and don't help his bonus by getting more followers / increasing his readership.
BTW He will write about NSC reaction...
If anyone thinks the rivalry is manufactured they either weren't at the Goldstone in the 70s or they are talking about the past 15 years. Yes, I admit it may seem now people are clinging onto a rivalry that rarely surfaces but it was there, it was real and it certainly wasn't manufactured. I...