Select a reasonably good area of the ground with 40 about seats spare, as someone said the South, but maybe more mid pitch?
Create an auction site on the website.
When we have high attendence matches these seats are available via auction, highest bidder wins. Problem here is you pretty much...
Travel subsidy seems a very odd one, but I guess the maths have already been done on the contract, i.e. they factor out certain groups of people from quality previous data?
The Museum could work but the problem is, it costs money to take money, paying someone to take the £2 or dealing with...