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Who's they? The club? The club doesn't sell any pies.

Um, nope. North Laine is always packed on weekends, as is the Lanes. Western Road has a few empty shops as well and could do with a spruce up.

Blinkered thinking. Who says it only has to be as Churchill Square? Is that the ONLY place people shop in Brighton?

It will be overpriced if it's four quid. Who says it would be four quid?

The club could be offered a massive discount incentive for Churchill Square; it still wouldn't make it commercially viable.

While I think it's vital the club has a permanent city centre presence, it's not feasible commercially to be there yet. Suggesting the club loses money on such a scheme makes no sense, and the argument hasn't been made that the intangible benefits associated with such a venture would accrue...