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Quite. £40 a month now - comfortable and acceptable. Get promotion... £600 in one go? Nein danke. Where's the logic in that?

Bang on. Barber's remit is to increase revenue, not lose it. Removal of the DD option would guarantee an appalling haemorrhaging of ST sales, meaning Barber would have catastrophically failed. That's provided Tony Bloom agreed to such a daft, regressive idea.